Automotive · Industry Solution
CRM for Automotive
In automotive, OEM supply discipline, on-time delivery and full traceability require functions to keep each part’s history and quality record complete. Bring all of your customer relationships together on a single dynamic platform. Personalize your sales process and never miss a detail with opportunity and quote management, interaction tracking, email integration and mobile access.
Automotive context
Why CRM works differently in Automotive
In Automotive, automotive value chain center on sector-specific concepts such as OEM supply discipline, part number, PPAP/quality document. In automotive, OEM supply discipline, on-time delivery and full traceability require functions to keep each part’s history and quality record complete.
Qera ERP's CRM module is set up around the reality of automotive: Brings OEM and dealer relationships together with request and complaint history in one place.
- When OEM customers' on-time-delivery and quality expectations are strict, planning errors create contract risk.
- When spare-part diversity (reference/OE code, aftermarket) can't be managed, stock and sales tracking gets tangled.
- Without part and serial/lot traceability, you can't find the root cause in a quality issue or recall.
Capabilities
How Qera CRM works in Automotive
The core capabilities of the CRM module, framed for the part number and series/batch needs of the automotive sector.
Opportunity and quote management
Manage sales opportunities step by step on an opportunity card; track quotes live with statuses such as 'Drafting', 'Sent', 'Awaiting Approval' and 'Accepted/Rejected'.
Digital approval mechanisms
Route quotes automatically to the right managers; shorten approval time by ending paper-based processes.
Interaction management
Record phone, email, in-person meeting and social media interactions as different activity types; reach customer history instantly.
Meeting minutes
Enter meeting decisions, assigned tasks and action items directly into the CRM; keep everyone on the same page.
Outlook and email integration
Email correspondence is saved automatically to the relevant customer or opportunity card; the full communication history becomes accessible from one place.
Mobile app support
Field teams reach all CRM data from a mobile device; they create new activities, take notes and send quotes for approval.
Outcomes
What it delivers for your Automotive business
Concrete gains that show up in automotive operations when set up right.
- Strengthen relationship management by collecting all customer interactions in a central database.
- Speed up the sales cycle by making quote and approval processes transparent.
- Let the sales team focus on the customer by reducing manual data entry.
- Keep your field team always connected and up to date with mobile access.
Explore further
Related pages
Full details of the CRM module, the Automotive sector page and other Automotive solutions.
Let's shape CRM for Automotive together
Get in touch for a demo tailored to the specific needs of the Automotive sector.